RSSflow for Amazon associates / affiliates

Search business — Tags: , — facesaerchteam @ 11:38 am

Freely embeddable into your affiliate site.

What to do?

  1. Become an Amazon affiliate.
  2. Get a suitable Amazon product RSS feed.
  3. Tag the RSS URL with your affiliate ID (&tag=youraffiliateid)
  4. Copy&Paste the tagged RSS URL into the facesaerch.com search box & click on search
  5. Click on “free … Widget
  6. Customize your RSSflow widget
  7. Copy source code
  8. Paste code into your affiliate site.

Done.

Your affiliate tag stay in there, even if the users chooses to click the centered navigation link. (As long as he/she browses the specific tagged feed, of course).

Sitelinks for facesearch

Search business — Tags: — facesaerchteam @ 10:59 am

facesearch sitelinks

site links are the nice deep links you get for top dog (nr. 1) rankings on google if your site is seen as a perfect match for that query. so mostly the brand name - so bwin gets sitelinks for bwin, NASA gets sitelinks for nasa, ….

Strangely my brand seems to be facesearch (ea spelled “right”) instead of facesaerch (with the nifty “ae” in saerch). So now it’s offically: facesaerch is the perfect match for everything facesearch. (And i have  high hopes for the term face search (currently about nr. 9)).

Search terms longtail

Search business — Tags: — facesaerchteam @ 11:42 pm

i just took a look at the distribution of search terms typed into facesaerch.com (without the RSS stuff for now).

1. i love self grown tomatoes

i grew this tomato

2. it is a classic long tail distribution

longtail face search terms

SEO means Change

Search business — Tags: — facesaerchteam @ 12:49 pm

I already explained what SEO is all about and that SEO is not free traffic but a serious business, now lets take a look at what you have to do, SEO wise.

SEO links content architecture

simplified SEO view

SEO deals with

  • Website architecture
  • Internal and external links
  • Content

Simple enough, isn’t it? OK, but sadly all these aspects are greatly screwed up.

screwed up

Yes, the website reality is this bad, and this are just examples. So in order to achieve successful SEO you must

  1. Change the basics (architecture).
  2. Change the way your business deals with your website (content).
  3. Change the way your business deals with the internet (links).

And no, nobody ever got it right from the beginning.

Something new: Complete honesty - the facesaerch.com figures

Search business — Tags: — facesaerchteam @ 1:01 pm

users stats 27.05.2008 to 27.07.2008

About 50.500 Visits, 187.000 Page views, 42.000 Absolute Unique Visitors in the first two months (27.05.2008 - 27.07.2008). Not bad for a site without marketing budget (only word to mouth, maven sites, some SEO) or any major capital.
what is what in the traffic

And yes, Facesaerch.com is still a minor player, but i’m working on it.

(more…)

SEO is a business

Search business — Tags: — admin @ 5:36 pm

Continuing from “SEO - a definition” we now take a closer look at the business aspect:

SEO, search engine optimization, is a business!

the goal of SEO

With a start point and a goal you want to reach. Money is a great measurement, but you can also calculate with leads, registrations, active users, …

SEO business needs figures

You need to know your start point. Only if comprehensive web-measurement is installed, you can start with SEO. Google analytic has the best return on investment (It’s free and quite powerful). Web analytics is not a part of SEO but a necessary prerequisite. Really, never ever start without it, because:
You need to know where you are if you want to reach where you are going. (Plus: you should know when you are there.)

SEO business with milestones

SEO is a business with milestones. You can identify what the issues are and what the competitive situation is and what you need to do next.

every SEO milestone with a price tag
And most importantly, you can (and you must) attach a price tag to the actions you need to do to achieve your milestones and ultimately your goal.

SEO is

  • not a black art
  • not any other kind of art
  • not white hat magic
  • and not black hat magic
  • not a science
  • and not free traffic

but SEO is

  • a business
  • with a start point and a goal
  • with milestones
  • milestones with estimated and real costs

p.s.: yes blogging about SEO has nothing directly to do with face search. but running a search engine and knowing about SEO are two sided of the same “search business” coin. and i’m lookin at both of them.

About SEO - Search Engine Optimization - Definition:

Search business — Tags: — admin @ 2:11 pm

Definition:

SEO is the business of getting found,
even if the users didn’t know
that they were looking for you all along.

Highlighting the important implications of this sentence:

SEO, Search Engine Optimization, is

  • a business
  • of getting found
  • for branded terms
  • and for product related terms

Why is SEO important:
Search is the most performed action on the internet. (With email as a close second).

Scope: Every page accessible prior login of a site with a commercial intent. If your site has no commercial intent, yeah - you can still make SEO for fun (i do sometimes) but for real hard fisted competitive SEO you must have a site with a commercial intent. Commercial means not necessarily that you sell something, but that you want the user to reach your site because you want him to take a desired action (subscribing to a newsletter, getting the “right” targeted information, making the right vote, …)

To be continued…

kartoo vs quintura vs searchme vs redzee vs viewzi

Search business — Tags: , — admin @ 2:09 pm



first of all: the figures are quite low, here in comparison to bbc and facebook

bbc facebook

or even in comparison to a local self sustainable  Austrian newspaper site.

der standard

adding a look at the people search engines pipl.com and spock.com

adding some business social networks (xing, linkedin)

xing linkedin

search is serious business, but just niche and visual orientation might not be the enough. the challenge is to provide a tool that enables search with an advanced user interface and seamless integrate a connection to the new traffic giants.

i would love to get a better look at the searchme.com business case they provided to sequoiacap.

a look at the searchme.com figures

Search business — Tags: — admin @ 3:07 pm

Well, it goes with my own face search project that i take a good look at the other visual search engines out there, and today i took a look at the searchme.com figures, and well, they are on the rise.

Could this be the stacks effect? Stacks is a social bookmarking technology with a widget like fronted (available since 24.06.2008)

but taking a closer look via Google shows that currently only 18 stacks are indexed (and most of them published via their own blog), which goes together with my conclusion, that widget adoption is not a snowball effect but hard and slow work. Only technical affine (HTML copy/paste) bloggers can adopt widgets - and differing from a you tube video a stack must be collected and created before implementation, so there is an extensive work period before publishing a new stack on another website.

And even so, according to widgetbox the most implemented widget is implemented only about 640.000 times (which is nothing seen in relation to overall internet figures).

So basically, there seems to be a higher interest into searchme.com, unrelated to the stacks widgets. Well they got something about 31 mil. from sequoiacap.com - maybe it starts to pay off (not yet, but i will keep you posted).

searchme vs. 123people vs. redzee vs. viewzi

Search business — Tags: — admin @ 1:45 pm

Source: Google Trends

searchme.com vs. 123people.com vs. redzee.com vs. viewzi.com

And the winner is: RedZee? Ok, from all the sites above it is the longest online, so it could establish a user base. Nonetheless the user experience could be much better (windows like pop ups prior every search?) and the results are mediocre.

And yes, before you wonder: Facesaerch.com is not in there, yet.

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