driving license

Uncategorized — Tags: , , — facesaerchteam @ 10:41 am

this is a short and quite unusual post.

congrats to my sister for her new driving license. she went to klagenfurt to get her driving license this summer. and well, she nailed it on the first try. congrats to her and fahrschule klagenfurt zobernig for the great achievement. finally i have my own personal taxi driver.

framebusters direct traffic issues and the google analytics _setReferrerOverride() solution

Uncategorized — facesaerchteam @ 3:14 pm
hi, as i’m currently testing this, please spread/retweet this

RT @enzenhofer http://ow.ly/fuLl framebusters GA referrer tracking fix

thx a lot

URL shorteners are in (thx to http://twitter.com/), not all url shorteners are nice to websites, a lot of them use frames (which are not cool for SEO) oh yeah, and in some cases the frames even break google analytics tracking code in IE6 (yeah, stupid IE6). that’s why it is a viable option to use so called framebusters.

i.e.: searchengine land uses this simple code

<script type="text/javascript">
<!--
if (top.location!= self.location) {
top.location = self.location.href
}
//-->
</script>

ok, the challenge with this approch is: if you get a lot of refereed inframe traffic you suddenly get a lot direct traffic as this javascript mumbo jumbo looses the original referrer.

how to fix this

there is an undocumented GA function
( thx to http://www.prusak.com/google-ananlytics-initial-referrer-update/ )

pageTracker._setReferrerOverride()

we adapt this framebuster script

<script type="text/javascript">
<!--
if (top.location!= self.location) {
document.cookie = "realreferrer="
+encodeURIComponent(document.referrer)+"; path=/";
top.location = self.location.href
}
else
{
function readCookie(name) {
var nameEQ = name + "=";
var ca = document.cookie.split(";");
for(var i=0;i < ca.length;i++) {
var c = ca[i];
while (c.charAt(0)==” “) c = c.substring(1,c.length);
if (c.indexOf(nameEQ) == 0)
   return c.substring(nameEQ.length,c.length);
}
return “”;
}

var realreferrer = decodeURIComponent(readCookie(”realreferrer”));
document.cookie = “realreferrer=; path=/”;
–>
</script>

oh yeah, and you adapt your tracking code to something like this

<script type="text/javascript">
var pageTracker = _gat._getTracker("UA-XXXXXX-Y");
if (realreferrer.length > 0) {
pageTracker._setReferrerOverride(realreferrer);
}
pageTracker._trackPageview();
</script>

now the real referrer is submited (and then deleted) via cookie to frameless page. where it is submitted to the holy google analytics. job done, traffic referrer stats rule again.

hi, as i’m currently testing this, please spread/retweet this

RT @enzenhofer http://ow.ly/fuLl framebusters GA referrer tracking fix

thx a lot

the Google Twitter Onebox result

Search business, Uncategorized — Tags: — facesaerchteam @ 3:57 pm


There is a newer version of the script - check it out!

can you spot the little difference on this Google search result page?

tc-google-twitter

yeah, there is a little, nice “Twitter” link in the blue bar, next to the fat “Web“, a click on it jumps the search result page down to:

tc-google-twitter-see the twitter results

yeah, the top 10 tweets (via the twitter search).

basically i have been using twitter a lot in the last time - both active as a tweet-tweeter and passive for research. Googles coverage of twitter can be seen as quite pore (seems instead of organizing the worlds information they seem to be more busy to force half baked wiki functions down our throat) so this

firefox greasemonkey script “google twitter”

fixes this.

hope you like it, oh and if you don’t have greasemonkey installed, you can get it here. if you want to follow me on twitter just check out my feed.

In your face - Top Dog for SEO Manager in Germany

Search business, Uncategorized — Tags: — facesaerchteam @ 3:23 pm

seo manager deutschland

It took me about 4 month (it was a side project, so i was in no hurry), about 5 well placed inlinks and a landing page on an authoritative domain. So now i’m finally proud to present me, myself and i as nr.1 on the german google for SEO Manager - http://www.google.de/search?hl=de&q=SEO+Manager

Franz Enzenhofer - SEO Manager - XING
Franz Enzenhofer bietet Beratung, Gespräche, Konzepte, Wissen, Effizienz.
https://www.xing.com/profile/Franz_Enzenhofer

SEO is great!

What if? - Google launches Twitter killer

Search business, Uncategorized — Tags: — facesaerchteam @ 12:25 pm

WTF? While messing around with URLs for the Google Profile Search Start page i came across http://www.google.com/s2/status and well

google-status

what strikes is of course the logo and the small changes

1. finally the “i’m feeling lucky” button is put to good use (did somebody use it, anyway)

google status update

2. Google Profiles got pushed into the main Nav.

Well, trying it out it lead to

status not found

well, it lead to a standard 404! now all is back to 404 as it never existed. so well, either it was a trick or else or is this another journey of Google into the social - asynchronous communication - twitter space? Update: Is it real? No, not really - but not so far of.

getting google to index

Search business, Uncategorized — Tags: — facesaerchteam @ 12:24 pm

ok, currently lot of my time is invested to search engine optimize a social travel guide. basically imagine a few hundred thousand pages of unique travel content by professionals with lots’n'lots incoming content of community members on a complete new -fresh & not used before- domain.

the first challenge is indexing, which means

  • sitemap.xml (does not perform)
  • human readable sitemap (performs much better form my experience),
  • navigation optimization (URLs and unique linktext) and
  • page weight reduction (less KB, gzip, …).

but also for indexing

  • linkbuilding

Google just stops after a while if it has enough pages but can’t estimate how important the site is and if it is worth indexing. Basically after getting a few (50+) links out there in the blogosphere the indexing kick starts again.

searchcube

Uncategorized — facesaerchteam @ 11:16 am

looks nice

searchcube

 

http://www.search-cube.com/

it’s offical - facesaerch is face search

Uncategorized — facesaerchteam @ 9:58 am

facesaerch is the best destination for everything “face search” (nr. 1 at google.com).

top dog for face search

thx to mashable for the great and honest coverage. check out the mashable flow.

facesaerch covered by mashable

 

seo makes me humble

Search business, Uncategorized — Tags: — facesaerchteam @ 1:43 pm

well, because success is so simple. simple changes, a twist here, a twist there, a few thousand visits per day. but i also know the downside: from 20.000 visits per day to 10. so, i don’t care pretty much about the big peaks and spikes any more (i have seen them to often) . i just care about sustainable traffic. why? you can’t sell peaks as well as sustainable growth.

going up

on the other hand: hey, yeah, currently face search is quite popular! :-)

SEO job

Uncategorized — facesaerchteam @ 12:08 pm

hey, surprise, surprise, there is a great new SEO job at my former employer:

bwin stands for real excitement, real emotion and, of course, real commitment. This philosophy has made us the world’s leading provider of online gaming entertainment. 1.8 million satisfied users worldwide take advantage of the biggest and most innovative gaming portfolio for Sports betting, Poker, Casino and Games. Another important area of focus is responsible gaming, including promotion of corporate social responsibility in the gaming industry. bwin has a total of 1,300 employees working in its centres of competence in Vienna, Stockholm and Gibraltar. As part of our dynamic growth, we are currently looking for new employees with dedication and vision to fill the following vacancies at our headquarters in Vienna:
SEO Manager (Search Engines Optimization) (m/f)

The SEO management is responsible for the optimisation, ongoing development and implementation of the SEO Guidelines of bwin. The goal is to improve the findability of our sites using generic search terms and to optimise “search engine traffic” to our sites.

Your area of responsibility

* Ensuring ongoing search engine optimisation and appropriate development of portals (web as well as alternative channels) from concept development to implementation
* Project management and coordination of project implementation (definition/recording project specifications, project planning, implementation, text, roll-out preparation)
* Control of projects with regard to quality, costs and time schedule
* Task management of change requests
* Preparation of information for (technical) decision makers
* Contact point for software developers
* Defining, updating, communicating & monitoring the SEO guidelines
* Ongoing market monitoring

Your Profile

Professional

* Completed education, at least A levels
* Sound SEO experience
* Excellent technical know-how (web and database technologies)
*
Several years of professional experience in project management, ideally in Internet business

Personal

* Communicative team player
* Independent style of work and strong organisational skills
* Strong willingness to learn and commitment
* Initiative, flexibility, strong implementation skills, proactive
* Excellent knowledge of English (further languages a plus)

Our Offer

We offer a diversified range of activities in an international environment as well as a young and dynamic team with ambitious, yet realistic objectives for the future, promoted by an open team and communication culture.

Interested?

Do your qualifications match our requirements? If so, please send your application, including a detailed résumé and photo only by e-mail (no ZIP files) to:

Regina Julcher
jobs@bwin.org

Please note “SEO” in the subject heading of your e-mail.

bwin Interactive Entertainment AG
Börsegasse 11
1010 Wien
https://www.bwin.com

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