facesærch blog

Continuing from “SEO - a definition” we now take a closer look at the business aspect:

SEO, search engine optimization, is a business!

With a start point and a goal you want to reach. Money is a great measurement, but you can also calculate with leads, registrations, active users, …

You need to know your start point. Only if comprehensive web-measurement is installed, you can start with SEO. Google analytic has the best return on investment (It’s free and quite powerful). Web analytics is not a part of SEO but a necessary prerequisite. Really, never ever start without it, because:
You need to know where you are if you want to reach where you are going. (Plus: you should know when you are there.)

SEO is a business with milestones. You can identify what the issues are and what the competitive situation is and what you need to do next.

And most importantly, you can (and you must) attach a price tag to the actions you need to do to achieve your milestones and ultimately your goal.

SEO is

• not a black art
• not any other kind of art
• not white hat magic
• and not black hat magic
• not a science
• and not free traffic

but SEO is

• a business
• with a start point and a goal
• with milestones
• milestones with estimated and real costs

p.s.: yes blogging about SEO has nothing directly to do with face search. but running a search engine and knowing about SEO are two sided of the same “search business” coin. and i’m lookin at both of them.