About SEO - Search Engine Optimization - Definition:
Definition:
“SEO is the business of getting found,
even if the users didn’t know
that they were looking for you all along.“
Highlighting the important implications of this sentence:
SEO, Search Engine Optimization, is
- a business
- of getting found
- for branded terms
- and for product related terms
Why is SEO important:
Search is the most performed action on the internet. (With email as a close second).
Scope: Every page accessible prior login of a site with a commercial intent. If your site has no commercial intent, yeah - you can still make SEO for fun (i do sometimes) but for real hard fisted competitive SEO you must have a site with a commercial intent. Commercial means not necessarily that you sell something, but that you want the user to reach your site because you want him to take a desired action (subscribing to a newsletter, getting the “right” targeted information, making the right vote, …)
To be continued…